About
Us
Welcome to the SmartLabel team page! Here you will have the opportunity to meet the amazing people behind this amazing venture and learn about the team and their roles.
"Discover the Team Behind Smartlabel: Web3 Solutions for the Music Industry."
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our team

Jonathan Oudekerk
Co- Founder / Chief Business
Co- Founder / Chief Business
Jonathan is responsible for the business development, sales and negotiations departments. After growing up in a musical family and having seen the skewed growth up close, he went to study at the SAE (School of Audio Engineering) and started to combine his knowledge of intellectual property with the education in music law, a golden combination.

Joost Rohde
Co- Founder / Chief Innovation
Co- Founder / Chief Innovation
20+ years active as an IT entrepreneur, Linux expert, programmer and project manager. With his passion for music he moved more towards the music industry. Became a music manager, executive producer and built his own recording studio. With the rise of the blockchain, Joost combined all his acquired knowledge to arrive at the SmartLabel concept. He may therefore be called the true architect of SmartLabel.

Melchior Mantel
Co- Founder / Chief Operations
Co- Founder / Chief Operations
Melchior is our own in house project leader. With an education in business administration, strong qualities regarding legal and contract law and a passion for early stage start-up companies with large growth potential a perfect fit. This combination makes him able to guide a young team with various complex aspects such as tech & law and let it perform under high pressure.

Boy Hoogeveen
Co- Founder / Chief Metaverse
Co- Founder / Chief Metaverse
Metaverse specialist with a gaming background and a deep understanding of blockchain technics and a number of coding languages. Expert in creating smooth integration between multiple systems and is always aware of security risks. With an eye for workability and human errors, he is SmartLabel’s own in-house hacker.

Frank Nitty
Co- Founder / Ambassador
Co- Founder / Ambassador
The Web3Gang General known behind the scenes as Mr. Small Part of Everything Major, Frank Nitty, is a well respected & highly connected Music Business Executive with over 25 years experience. A visionary with a passion for new ideas and concepts, his influence within the industry has opened doors and opportunities previously closed in the Black and Brown Hip-Hop community.
our clients

A big shout out to Smartlabel for getting us into the web3 world and helping us evolve in the industry. They are great at web3 music distribution and have a strong network. I was so surprised to find out there’s so much more to explore on the market! This is a great platform and I can't wait to keep growing with them. I am very excited for this journey!– Detaro - Rapper

I don't like taking any shortcuts, when injustice is happening I am going to speak up about it. Respect, honor, and integrity are the core of my messages to society. That's why I'm happy to join SmartLabel with Executive Producer Frank Nitty at the lead, to empower artists and create a more fair and just world for creators.– Bellumn - Rapper

What I like about the Smart Label platform is it gives me the options to directly sell my music to my supporters as NFTS, and I hope all my people follow my lead by taking the Blockchain Technology route. Web3 is the Future.– YungGritty - Rapper

Music has always been a great passion of mine and I love what I do. Despite that, something was missing. I wanted to have a direct connection to my fans. I wanted to release my music differently and after a long search I almost gave up. Then I discovered Smartlabel... Smartlabel has helped me enormously with my ideas and with showing me what I can achieve with Music NFTs. My fans are all in for it. This is exactly what I was looking for.– Respectrum - Timo van der Park

My experience with SmartLabel was very good. I booked a call not really knowing what to expect but my release expert was very relaxed. He helped me get the contracts for settling the rights with my co-writer for my newest track. In addition, I got an insight into multiple income streams. I am going to do a NFT drop next month with SmartLabel!– Bucky - Dutch HipHop
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